Your own Ambassadors’ Academy
To achieve this goal, we set up the Debatrix Ambassadors’ Academy with Signify Netherlands. In a custom-made 5-day course for Signify, the management team members were trained on persuasive communication. Communication expert Lars Duursma taught them various aspects from the following training courses:
They were taught to use personal persuasion, present in a TED-worthy manner, argue clearly and to effectively navigate interactions with the media. The training course was spread over a year, with various (contact) moments, both offline and remote. Via the Ambassadors’ Academy, all participants were recognised as Debatrix-certified speakers.