Giving a good speech or an inspiring presentation can be tricky, especially within an industry flooded with innovations. Signify faces the challenge of giving these innovative stories a place on stage. A place for a story that deserves to be heard. That is where we have helped with our Ambassadors’ Academy.
Signify is the global leader in lighting for professionals, consumers and lighting for the Internet of Things. AND…they are the largest source of light after the sun.
Signify was increasingly asked to speak at events and conferences and so their experts appeared in the media more regularly. The impact of such a presentation or media appearance had enormous marketing value and became an increasingly important part of the strategy. They saw these speakers as a huge opportunity to spread the organisation’s vision. This is why the management team of Signify Netherlands participated in the Ambassadors’ Academy of Debatrix.
To achieve this goal, we set up the Debatrix Ambassadors’ Academy with Signify Netherlands. In a custom-made 5-day course for Signify, the management team members were trained on persuasive communication. Communication expert Lars Duursma taught them various aspects from the following training courses:
They were taught to use personal persuasion, present in a TED-worthy manner, argue clearly and to effectively navigate interactions with the media. The training course was spread over a year, with various (contact) moments, both offline and remote. Via the Ambassadors’ Academy, all participants were recognised as Debatrix-certified speakers.
Curious what we can do for your organisation? Feel free to contact one of our experts, we are happy to help!
A Captivating Opening Technique 
