Masterclass Persuasion

Persuasive argumentation

Learn how to apply our proven techniques to structure your message, while realizing how your voice, eye-contact and body language can improve your message. You will focus on both verbal and non-verbal techniques to make your presentation come alive.

Participants are asked to practice in front of the group, receiving personal feedback on all aspects from both the trainer and the other participants. There will be a constant process of applying the techniques to the situation and participants will constantly provide each other with feedback.

Results of the first day:

• You will use fewer words, but they will have more impact;
• You will be able to present complex products in a clear, interesting and accessible manner;
• You will know how to highlight the most important points from your presentation, and make them memorable, so that they can easily be shared;
• You will master some practical techniques to make your arguments more effective, and you can apply these with ease.
• You can build a well-thought of and persuasive arguments, and present this in confident fashion;
• You have more insight in your strengths as a speaker, and are aware of potential pitfalls.

Facilitating interaction

We advise to have at least a couple of days, but preferably two weeks between the first and the second day of the masterclass. This will ensure the techniques of the first day have been applied in daily practice, and will give the participants time to have prepared a presentation based on the techniques of the first day.

The second day is all about interaction with the audience. By using your own presentation, you will practice dealing with tough questions. You will be able to find the essence of a though question and feel more comfortable replying, even when you might not know the answer.

Dealing with different personality types from shy and introvert people, to dominant is essential to facilitating interaction. Participants will learn how to facilitate an atmosphere in which the audience feels comfortable and is paying attention.

The result of this day:

• You know how to facilitate constructive interactions during short and long presentations;
• You will deal with tough questions in a persuasive and confident way;
• You know several effective techniques that will allow you to deal with tough questions and objections;
• You are aware of the interaction style that suits you best;
• You know how to answer a question in a way that makes people feel like you understand them and makes them feel important.