{"id":3412,"date":"2023-08-04T09:08:54","date_gmt":"2023-08-04T09:08:54","guid":{"rendered":"https:\/\/debatrix.com\/en\/?p=3412"},"modified":"2024-01-25T16:07:22","modified_gmt":"2024-01-25T16:07:22","slug":"transforming-knowledge-into-customer-value-dsm-engineering-materials-approach","status":"publish","type":"post","link":"https:\/\/debatrix.com\/en\/2023\/08\/04\/transforming-knowledge-into-customer-value-dsm-engineering-materials-approach\/","title":{"rendered":"Transforming Knowledge into Customer Value: DSM Engineering Materials&#8217; Approach"},"content":{"rendered":"<div id='av_section_1'  class='avia-section alternate_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first  intro  container_wrap sidebar_right' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3412'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_third  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h1  blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Transforming Knowledge into Customer Value: DSM Engineering Materials\u2019 Approach<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Many devices contain DSM materials, so do 9 out of 10 cars for example! This has made <a href=\"https:\/\/www.dsm.com\/engineering-materials\/en_US\/home.html\">DSM Engineering Materials<\/a> (DEM) a leading global player in high-performance plastics. In other words, an organisation bursting with knowledge and expertise. But as a technical expert, how do you turn this complex content into a clear and impactful story? That&#8217;s where Debatrix comes in &#8211; we helped them with this challenge!<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap avia-buttonrow-left   avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '>\n<a href='https:\/\/debatrix.com\/en\/training\/'  class='avia-button av-icon-on-hover avia-color-theme-color  avia-icon_select-yes-left-icon avia-size-medium '  style='margin-bottom:5px; margin-right:5px; ' ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue84b' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Explore our trainings<\/span><\/a>\n<a href='https:\/\/debatrix.com\/en\/contact\/'  class='avia-button av-icon-on-hover avia-color-theme-color  avia-icon_select-yes-left-icon avia-size-medium '  style='margin-bottom:5px; margin-right:5px; ' ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue854' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Get in touch with one of our experts<\/span><\/a>\n<\/div><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-5  el_after_av_two_third  avia-builder-el-last  \" style='border-radius:0px; '><p><div  style='height:40px' class='hr hr-invisible   avia-builder-el-6  el_before_av_image  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  el_after_av_hr  avia-builder-el-last  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-2293 avia-img-lazy-loading-not-2293 avia_image' src=\"https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/03\/Failure-Mode-Analysis22-1-1030x800-1.jpg\" alt='' title='Failure Mode Analysis' height=\"800\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/03\/Failure-Mode-Analysis22-1-1030x800-1.jpg 1030w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/03\/Failure-Mode-Analysis22-1-1030x800-1-300x233.jpg 300w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/03\/Failure-Mode-Analysis22-1-1030x800-1-768x597.jpg 768w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/03\/Failure-Mode-Analysis22-1-1030x800-1-705x548.jpg 705w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/03\/Failure-Mode-Analysis22-1-1030x800-1-500x388.jpg 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-8  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3412'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-9  el_before_av_one_fourth  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>From complex content to a compelling story<\/h2>\n<p>25 experts from around the world participated in an online programme with a trainer from Debatrix. The programme&#8217;s goal was to translate innovative and technical topics within DEM into inspiring stories. These experts crafted their own stories to demonstrate why they are seen as experts and how their knowledge can benefit different organisations.<\/p>\n<p>How do you effectively and convincingly convey your point? How do you communicate your ideas to someone who might not know much about the topic? And how can you ensure your slides complement your story effectively? A few challenges for which the experts received practical tools to make the difference during their upcoming presentation, sales or customer meeting.<\/p>\n<p>And with instant results, according to Pieter Kopmels, Head of Global Marketing.<\/p>\n<\/div><\/section><br \/>\n<div  style='height:1px; margin-top:-30px'  class='hr hr-invisible   avia-builder-el-11  el_after_av_textblock  el_before_av_testimonials '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div   data-autoplay='1'  data-interval='5'  data-animation='fade'  data-hoverpause='1'  class='avia-testimonial-wrapper avia-grid-testimonials avia-grid-2-testimonials avia_animate_when_almost_visible   '>\n<section class ='avia-testimonial-row'><div class='avia-testimonial av_one_half flex_column no_margin avia-testimonial-row-1 avia-first-testimonial' ><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia-testimonial-image'  itemprop=\"image\"  style='background-image:url(https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/03\/1526755588634-180x180.jpg);'><\/div><div class='avia-testimonial-content '  ><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p><em><strong>&#8216;Thanks to the practical training sessions, the team has gained more insight into how to convey a message concisely &#038; powerfully. This has enabled them to present more convincingly both internally and externally, with greater impact as a result.&#8217;<\/strong><\/em><\/p>\n<\/div><\/div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'    itemprop=\"name\" >Pieter Kopmels<\/strong><span  class='avia-testimonial-subtitle '    itemprop=\"jobTitle\" >Head of Global Marketing at DSM Engineering Materials<\/span><\/div><\/div><\/div><\/div>\n<\/section><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Curious what we can do for your organisation? Feel free to <a href=\"https:\/\/debatrix.com\/en\/contact\/\">contact one of our experts<\/a>, we are happy to help!<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-14  el_after_av_three_fourth  avia-builder-el-last  \" style='border-radius:0px; '><p><div  style='height:40px' class='hr hr-invisible   avia-builder-el-15  el_before_av_image  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-16  el_after_av_hr  avia-builder-el-last  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-2291 avia-img-lazy-loading-not-2291 avia_image' src=\"https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/03\/1200px-Royal_DSM.svg-300x144-1.png\" alt='' title='Royal DSM' height=\"144\" width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section alternate_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-17  el_after_av_section  avia-builder-el-last  debatrix-gradient  container_wrap sidebar_right' style=' '  ><div class='av-section-color-overlay-wrap'><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #bebebe;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3412'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column 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