{"id":3423,"date":"2023-06-05T12:13:40","date_gmt":"2023-06-05T12:13:40","guid":{"rendered":"https:\/\/debatrix.com\/en\/?p=3423"},"modified":"2024-01-25T16:11:03","modified_gmt":"2024-01-25T16:11:03","slug":"illuminating-inspiration-signifys-top-executives-mastering-persuasive-communication","status":"publish","type":"post","link":"https:\/\/debatrix.com\/en\/2023\/06\/05\/illuminating-inspiration-signifys-top-executives-mastering-persuasive-communication\/","title":{"rendered":"Illuminating Inspiration: Signify&#8217;s Top Executives Mastering Persuasive Communication"},"content":{"rendered":"<div id='av_section_1'  class='avia-section alternate_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first  intro  container_wrap sidebar_right' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3423'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_four_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_four_fifth  avia-builder-el-first  \" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h1  blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Illuminating Inspiration: Signify\u2019s Top Executives Mastering Persuasive Communication<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/div><div class=\"flex_column av_four_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-3  el_after_av_four_fifth  avia-builder-el-last  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Giving a good speech or an inspiring presentation can be tricky, especially within an industry flooded with innovations. Signify faces the challenge of giving these innovative stories a place on stage. A place for a story that deserves to be heard. That is where we have helped with our Ambassadors&#8217; Academy.<\/strong><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-5  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3423'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_third  flex_column_div av-zero-column-padding first  avia-builder-el-6  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>The meaning of light!<\/h2>\n<p>Signify is the global leader in lighting for professionals, consumers and lighting for the Internet of Things. AND&#8230;they are the largest source of light after the sun.<\/p>\n<p>Signify was increasingly asked to speak at events and conferences and so their experts appeared in the media more regularly. The impact of such a presentation or media appearance had enormous marketing value and became an increasingly important part of the strategy. They saw these speakers as a huge opportunity to spread the organisation&#8217;s vision. This is why the management team of Signify Netherlands participated in the Ambassadors&#8217; Academy of Debatrix.<\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Your own Ambassadors&#8217; Academy<\/h2>\n<p>To achieve this goal, we set up the Debatrix Ambassadors&#8217; Academy with Signify Netherlands. In a custom-made 5-day course for Signify, the management team members were trained on persuasive communication. Communication expert Lars Duursma taught them various aspects from the following training courses:<\/p>\n<ul>\n<li><a href=\"https:\/\/debatrix.com\/en\/ted-worthy-presenting\/\">TED-worthy Presenting<\/a> &#038; Presenting with Presence<\/li>\n<li>Building a Compelling Case &#038; Persuasion in the Line of Fire<\/li>\n<li><a href=\"https:\/\/debatrix.com\/en\/essential-media-skills\/\">Essential Media Skills<\/a><\/li>\n<li>Advanced Debating Skills<\/li>\n<\/ul>\n<p>They were taught to use personal persuasion, present in a TED-worthy manner, argue clearly and to effectively navigate interactions with the media. The training course was spread over a year, with various (contact) moments, both offline and remote. Via the Ambassadors&#8217; Academy, all participants were recognised as Debatrix-certified speakers.<\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Curious what we can do for your organisation? Feel free to <a href=\"https:\/\/debatrix.com\/en\/contact\/\">contact one of our experts<\/a>, we are happy to help!<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_two_third  avia-builder-el-last  \" style='border-radius:0px; '><p><div  style='height:40px' class='hr hr-invisible   avia-builder-el-12  el_before_av_image  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-13  el_after_av_hr  avia-builder-el-last  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-3426 avia-img-lazy-loading-not-3426 avia_image' src=\"https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/04\/Lars-Duursma-at-Signify-scaled.jpg\" alt='' title='Lars Duursma at Signify' height=\"1366\" width=\"2048\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/04\/Lars-Duursma-at-Signify-scaled.jpg 2048w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/04\/Lars-Duursma-at-Signify-300x200.jpg 300w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/04\/Lars-Duursma-at-Signify-1030x687.jpg 1030w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/04\/Lars-Duursma-at-Signify-768x512.jpg 768w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/04\/Lars-Duursma-at-Signify-1536x1024.jpg 1536w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/04\/Lars-Duursma-at-Signify-1500x1000.jpg 1500w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/04\/Lars-Duursma-at-Signify-705x470.jpg 705w, https:\/\/debatrix.com\/en\/wp-content\/uploads\/2023\/04\/Lars-Duursma-at-Signify-500x333.jpg 500w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section alternate_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-14  el_after_av_section  avia-builder-el-last  debatrix-gradient  container_wrap sidebar_right' style=' '  ><div class='av-section-color-overlay-wrap'><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #bebebe;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3423'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-15  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"text-align: center;\">Are you ready to start your<strong>\u00a0learning journey?<\/strong><\/h1>\n<h2 style=\"text-align: center;\">Receive an <strong>exclusive<\/strong> <strong>persuasion tip every week!<\/strong><\/h2>\n<\/div><\/section><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-17  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '><p><div  style='height:1px; margin-top:-25px'  class='hr hr-invisible   avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br 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