What is the actual percentage?
Expressing the percentage of communication that is non-verbal in a simple formula is unfortunately not possible. It varies greatly depending on several factors such as the message, speaker, audience, ocassion and the medium used.
It is important to be aware that the popular notion that 93% of communication is non-verbal is not true. This myth creates unnecessary anxiety for people who already struggle with speaking. This tip will hopefully instill more confidence in them. Additionally, the myth suggests that content is not important, which is not true; content is a crucial part of persuasiveness. By paying equal attention to both the form and content, you are more likely to convince your audience.
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